#BTSM at #ASCO14

The American Society of Clinical Oncology annual meeting has released its 2014 Social Oncology Report, which details cancer conversations in niche communities, awareness, and pop culture over the past year. Breaking Bad was this year’s top pop culture highlight, naturally. There was a 52% increase in the total number of tweets from 2012 to 2013 at the American Society of Clinical Oncology annual gathering, convincing more and more physicians and researchers that social media matters in the context of cancer.

Waiting room conversations about cancer have migrated to Twitter. The power of hashtags, as detailed by Dr. Matthew Katz, a radiation oncologist, and regular attendee of ‪#‎btsm‬ chats, takes place on page 13. I am ECSTATIC to announce that #btsm (brain tumor social media) finished SECOND as the most frequently used cancer-related hashtag on Twitter over the past year. This means that people from around the world have been having meaningful conversations about their experience with a brain tumor, research, and more thanks to #btsm connecting them with each other. #btsm chats matter (Join us this Sunday at 7pm PST)! The brain tumor social media movement owes the history of our hashtag to the incomparable ‪#‎bcsm‬ community (breast cancer social media). Both of these grassroots efforts and communities have brought people together for support and information about their respective diseases at anytime, from anywhere in the world, for FREE. We both win, big time.

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